Restoring Phronesis and practice: marketing’s forgotten P’s
نویسندگان
چکیده
منابع مشابه
Phronesis, Artifacts and Leadership Practice
This paper develops Aristotle’s idea of phronesis, or practical wisdom, as a framework to access, represent and communicate the complexity of successful instructional leadership practice in schools. The design and use of artifacts, the tools leaders develop and implement in their practice, provide a window into the patterns of problem-setting and problem-solving that guide the expression of phr...
متن کاملRechtliche Grundlagen des Mobilen Marketings
Mobiles Marketing hat das Ziel, eine Win-Win-Situation auf Seite der Endkunden und Diensteanbieter zu schaffen. Während für die Endkunden durch Mobiles Marketing ein „maßgeschneiderter“ Mehrwert generiert werden soll, sollen für Diensteanbieter durch den Einsatz der Instrumente des Mobilen Marketings Streuverluste minimiert, die Reichweite der Werbung und die Resonanz erhöht werden. Um dies zu ...
متن کاملA Forgotten Entity in Family Practice
Background: Cervical pregnancy is a rare form of ectopic pregnancy that is associated with considerable maternal morbidity and a high mortality rate if early diagnosis and treatment are not carried out in a timely fashion. Alethods: The current medical literature was reviewed by searching MEDLINE files from 1985 to 1996, using the key words "ectopic pregnancy" and "cervical pregnancy." Older ar...
متن کاملMedicine as practical wisdom (phronesis)
Modern medicine faces fundamental challenges that various approaches to the philosophy of medicine have tried to address. One of these approaches is based on the ancient concept of phronesis. This paper investigates whether this concept can be used as a moral basis for the challenges facing modern medicine and, in particular, analyses phronesis as it is applied in the works of Pellegrino and Th...
متن کاملthe forgotten myrtle of the alhambra gardens of granada: restoring and authenticating world heritage
in the alhambra (granada, spain), and in other moorish locations, several individuals of the original variety of myrtle, the emblematic plant of their gardens, have been identified and genetically authenticated. after microsatellite analysis, we differentiated between the wild form (myrtus communis l.) and two cultivated varieties: the one original to the alhambra, the moorish myrtle (subsp. ba...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Historical Research in Marketing
سال: 2014
ISSN: 1755-750X
DOI: 10.1108/jhrm-02-2014-0006